Competitive Analysis Strategies eBook Guide and 50 similar items
Competitive Analysis Strategies eBook Guide
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SUPER GUIDE: Competitive Analysis Strategies
The Super Guide about Competitive Analysis Strategies is a complete guide on how a competitive analysis is a key component of any successful business strategy.
Table of content
Introduction
What Is A Competitive Analysis?
Competitive Analysis Example
Sony Vs. Nintendo: Not All Fun And Games
Determine Who Your Competitors Are
Determine What Products Your Competitors Offer
Research Your Competitors’ Sales Tactics And Results
Take A Look At Your Competitors’ Pricing
Analyze How Your Competitors Market Their Products
Analyze The Level Of Engagement On Your Competitor’s Content
Google
Factors Your Competitor Analysis Should Include
Feature Matrix
Market Share Percentage
Pricing
Marketing
Differentiators
Strengths
Weaknesses
Geography
Culture
Customer Reviews
Benefits Of Carrying Out A Competitive Analysis
Identify Your Business’s Strengths And Weaknesses
Understand Your Market
Spot Industry Trends
Set Benchmarks For Future Growth
Competitive Analysis Strategies
Swot Analysis
Components Of Swot Analysis
Strengths
Weaknesses
Opportunities
Threats
When Should You Perform A Swot Analysis?
How To Do A Swot Analysis
Determine Your Objective
Gather Resources
Compile Ideas
Refine Findings
Develop The Strategy
Benefits Of Swot Analysis
A Swot Analysis Makes Complex Problems More Manageable
A Swot Analysis Requires External Consider
A Swot Analysis Can Be Applied To Almost Every Business Question
A Swot Analysis Leverages Different Data Sources
A Swot Analysis May Not Be Overly Costly To Prepare
Swot Analysis Example
Strategic Group Analysis
What Is A Strategic Group
Strategic Group Example
How To Conduct A Strategic Group Analysis
Make A List Of Direct Competitors
Distinguish Between Companies On The List
Organize The Companies On A Map
Evaluate The Data On The Analysis
Benefits Of A Strategic Group Analysis
Discover New Business Opportunities
Learn From Competitors’ Mistakes
Evaluate The Success Of Competitors
Porter’s Five Forces
Difference Between Porter’s Five Forces And Swot Analysis
Who Created The Five Forces Model?
What Are Porter’s Five Forces?
Competitive Rivalry
Potential Of New Entrants Into An Industry
Power Of Suppliers
Power Of Customers
Threat Of Substitutes
Example Of Porter’s Five Forces
Competitive Rivalry
Bargaining Power Of Suppliers
Bargaining Power Of Customers
Threat Of New Entrants
Threat Of Substitute Products
How To Use Porter’s Five Forces Model
Perceptual Mapping
Why Do Perceptual Mapping?
Insight Into Customers
Perceptions Tracking
Market Researches On Competitors
Brand Repositioning
Development Of New Products
Who Can Use A Perceptual Map?
How To Create A Perceptual Map
Pick Your Parameters
Define Your Competitors
Place Your Competitors
Share Your Map
Bcg Matrix (Also Called Growth Share Matrix)
Understanding A Bcg Growth-Share Matrix
Dogs (Or Pets)
Cash Cows
Stars
Question Marks
4 Quadrants Of A Bcg Matrix
Stars Quadrant
Cash Cows Quadrant
Dogs Quadrant
Question Marks Quadrant
Example Of A Bcg Matrix
When To Use A Bcg Matrix
How To Use The Bcg Matrix
Stars
Question Marks
Cash Cows
Dogs
Competitive Strategy And Bcg Matrix Importance
How Do You Create A Bcg Matrix?
Choose The Product
Define The Market
Calculate The Relative Market Share
Find Out The Market Growth Rate
Draw The Circles On A Matrix
Limitations Of A Bcg Matrix
Marketing Mix / 7 Ps Model
The Evolution From 4ps To 7ps
When To Use It?
How To Use The 7ps Model In Competitive Analysis
Products/Services
Price/Fees
Place/Access
Promotion
Physical Evidence
Processes
People
When Should You Do A Competitor Analysis?
Starting A Business
Launching A New Product Or Service
If You’re Considering A Pivot
A Stagnating Business
Drop In Organic Traffic
How To Do A Competitive Analysis?
Determine Who Your Competitors Are
How To Select Competitors For Analysis
Customer (Who)
Problem (What)
Product Category (How)
Direct Competitors
Secondary/Indirect Competitors
Substitute Competitors
Gather Information About Your Competitors
Products
Pricing
Place
Promotion
Positioning
Reputation
People
Partnerships
Research Your Competitors’ Sales Tactics And Results
Ensure You’re Meeting Competitive Shipping Costs
Analyze How Your Competitors Market Their Products
Take Note Of Your Competition’s Content Strategy
Learn What Technology Stack Your Competitors Use
Analyze The Level Of Engagement On Your Competitors’ Content
Look At Their Social Media Presence, Strategies, And Go-To Platforms
Perform A Swot Analysis
Determine Your Competitive Advantage
What To Do After Completing A Competitive Analysis
Competitive Product Analysis
Assess Your Current Product Pricing
Compare Key Features
Pinpoint Differentiators
Identify Market Gaps
Tips For Writing A Better Analysis
Use A Template For Professionalism And Organization
Implement Visual Aids
Proofread Your Competitive Analysis
Conclusion
Read an excerpt from this Competitive Analysis Strategies Super Guide:
“Competitive analysis is an integral tool for modern businesses in this ever-evolving world. With advances in technology and increased competition, it is essential for companies to stay ahead of the curve when it comes to their market strategies. To do so, organizations must conduct regular competitor analysis to gain a better understanding of their rivals’ operations and garner insight into how they operate in the market. “
This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models this super guide was made especially for you.
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