Schwarzkopf IGORA ROYAL Highlifts Color Creme is a color range formulated with FIBREBOND Technology. All of the blonde, none of the damage. Blonde is the most important service in salon, but also the most challenging. IGORA ROYAL HIGHLIFTS make lifting the most convenient ever, while protecting the hair structure. Benefits: The coolest blonde results ever 1st highlifting color with Bond-Enforcing Technology Minimized hair breakage Lift protect in 1 step Integrated directly into the color cream, the breakthrough FIBREBOND Technology enforces bonds within the hair structure during the lifting process, in just one simple step with no extra effort New ultra-cool Silver White pigment combinations allows coolest blonde shades ever