This awesome smelling water based pomade is made to keep your hair in place for the full day and into the night if need be. It applies effortlessly with a creamy consistency and provides a fierce grip for slickbacks, pompadours, side parts or any hairstyle you need. It washes out with just water and no extra effort leaving your hair feeling just as it did before you put it in. Water soluble Medium shine Strong hold Works on most hair types textures