Watch what happens when this brightening shampoo meets gray, white or blonde hair! It adds life and shine and reduces yellow or brassy tones. Its vibrant lavender and chamomile base awakens the senses and instantly turns up the clarity and shine. RUSK Sensories Bright Chamomile and Lavender Brightening Shampoo is a bright idea. A color-enhancing, safe, gentle cleansing shampoo that improves the color and tone of lifeless, dull silver, gray or white hair. Adds shine and negates yellow or brassy tones on highlighted or blonde-tinted hair. Brighten or revitalize white, gray or blonde hair, both natural and/or highlighted, while negating yellow or brassy tones and releasing an astonishing shine. Brightens dull gray tones and adds shine. On blonde hair it negates unwanted brassy tones. Adds protection to all hair types with UVB absorbers.