L'OREAL Hicolor - Hilights Golden Blonde 1.2 oz Breakthrough technology lifts hair 3-4 levels Quick processing time of only 30 minutes True-to-shade color that resists fading Available in 3 Hi-lift blonde shades No pre-lightening required In just 15 minutes with heat or 30 minutes at room temperature you can create vibrant blonde highlights on naturally dark hair with L'Oreal HiColor Blonde HiLights. This hair color features a rich, no-drip creme making it easy for control of creative techniques; for highly-visible, intense blonde highlights even on dark hair, without brassiness. L'Oreal Excellence HiColor Blonde HiLights is true-to-shade color that resists fading with maximum condition and shine.