This Book by Herschell Gordon Lewis is a must-read for anyone interested in advertising and promotion. It provides valuable insights and strategies on how to achieve twice the effectiveness at half the cost. With its nonfiction narrative type, readers can expect a wealth of knowledge on business and economics. This new edition of the classic bestseller, published by Bonus Books in 1990, is in new/unread condition and has 273 pages of valuable content. The book, written in English, is a trade paperback format that is bound to impress those who want to polish their advertising skills. So, grab your copy now and learn how to make the most of your advertising efforts!