Rare ADVERTISING AGE Magazine March 12 1984 and 50 similar items

SEE BELOW for MORE MAGAZINES' Exclusive, detailed, guaranteed content description!* With all the great features of the day, this makes a great birthday gift, or anniversary present! Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED. TITLE: Advertising Age Magazine [ Rare business and Advertising magazine! See FULL contents below!] ISSUE DATE: Monday, March 12, 1984 Vol. 55, No. 11 CONDITION: LARGE sized magazine, Approx 15" X 11". COMPLETE and in clean, VERY GOOD condition. (See photo) IN THIS ISSUE: [Use 'Control F' to search this page. MORE MAGAZINES' exclusive detailed content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date.] This description copyright MOREMAGAZINES. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 HIGHLIGHTS: Quaker State Oil will begin a network tv and print ad campaign in May for its new plastic-bottle container. See Page 6, Leaf Confectionery plans to test a two-item line of aspartame-sweetened gumballs targeted to adults. See Page 10. Avon Products is trying to infuse a new aggressiveness into the pitch of their sales representatives. See Page 12. Kenyon Eckhardt, following its acquisition by Lorimar Productions, is going through a series of personnel changes as it positions itself for growth under Its new parent. See Page 24. The U.S. Postal Service's shift in procedure, giving all publications using second-class mail equal handling, has created tension between publishers and postal management. See Page 29. K mart is renovating its stores throughout the U.S. as it pursues its new "upscale" image of brand names and higher-quality merchandise. See Page 52. CORPORATE CLOSEUP: Hiram Walker Inc.'s tradition may be old-fashioned, but the company also is attuned to current marketing techniques and is promising new products, line extensions and--when necessary--repositionings through the 1980s. See Page 4. INTERNATIONAL: "Good Morning, Europa," the first pan-European morning tv program, will be broadcast to a potential audience of 300 million viewers of state-run tv networks by June, See Page 36. Foote, Cone Belding's pending majority purchase of the Siboney agency network in Latin America appears to be the solution to one of the agency's biggest international problems: Its spotty network south of the border. See Page 36. Hanna-Barbera Australia is involved in a bitter dispute with the Australian Olympic Federation over the rights to symbols used in marketing promotions for the upcoming '84 Summer Olympics to be held in Los Angeles. See Page 38. VIDEOTECH: Cabletclevision Advertising Bureau has made its first unified pitch for a share of the millions of political ad dollars that will be spent on this year's elections. See Page 41. Group W Productions has nailed down several major sponsorships that should enable it to tally $40 million in 1984-85 barter syndication sales. See Page 44. Political consultants have been recognized as a force behind the front-runners since the late 1960s, and their influence continues to be felt throughout the current election campaign. See Page M-4. International Television: The new cable and satellite technologies cross national borders to deliver tv programing and advertising with international appeal. See Page M-9_ Creative thinking is business' best ally, says marketing professor Theodore Levitt in an excerpt from his book, "The Marketing Imagination." See Page M-21. MAGAZINE. REGULAR FEATURES. ACCOUNT CHANGES. PHOTO REVIEW. ADBEAT. PRESSTIME. ADVERTISING MARKETPLACE. REGIONAL NEWS. AGENCY PEOPLE. RESEARCH BEAT. CON-SID-ERATIONS. RESEARCH PEOPLE. CORRECTIONS. SPORTS MARKETING sa. CLARIFICATIONS. VIDEOTECH UPDATE. EDITORIAL. WORLD NEWS ROUNDUP. FOR THE RECORD. FORUM. FIGURES TO FILE. LETTERS. MEDIAMOVES. OBITUARIES. NETWORK RADIO RATINGS. ______ Use 'Control F' to search this page. * NOTE: OUR content description is GUARANTEED accurate for THIS magazine. Editions are not always the same, even with the same title, cover and issue date. This description copyright MOREMAGAZINES. 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Careful packaging, Fast shipping, and EVERYTHING is 100% GUARANTEED.