Gucci (new) by the house of Gucci is a masculine and modern companion of the last year's edition Gucci by Gucci. Gucci by Gucci Pour Homme was created by Frida Giannini, creative director of the house of Gucci, in cooperation with Givaudan and P & G. This fragrance is characterized as a modern chypre woody and includes notes of bergamot, cypress and violet in the top, the heart containing tobacco leaves and jasmine and the base notes consisting of patchouli, amber and Elemi incense which is not derived from wood. When combined with tobacco leaves, Elemi contributes to intensity and longevity of a fragrance. Gucci by Gucci Pour Homme was launched in 2008.