Paperback Book, Good condition but not perfect, Cover has minor nicks and tears, spine shows some creases from use. Ask Questions and request photos if your buying for the cover and not the content. Items are uploaded with their own individual photo, but when Multiple Items are for sale only one representative photo may be shown. Actual Photos are availible upon request. Fast Shipping Monday Through Saturday! - Safe and Secure! Additional Details ------------------------------ Product description: Professor Howard's thoroughly competent book falls into this category, given the dearth of works which are adequately designed to translate the trade regulation laws for those who are non-expert but vitally concerned. The author. Professor of Economics at the University of Massachusetts, has directed his succinct exposition of the legal framework regulating the marketing process to the marketing executive, student, and teacher. As he notes in preface, "Few facets of marketing, whether of buying or selling, escape the surveillance and jurisdiction of the law."